Mandatory internship - Social Media Management - Native Italian speaker

Remote

Full-time

Intern / Student

Your mission

Social Media Management (Italy)

Create, plan and publish engaging content for our Italian Instagram account.
Adapt global content into compelling Italian-localized content.
Develop content ideas that resonate with Italian pet owners.
Manage the editorial calendar and ensure consistent posting.
Monitor community engagement and interact with followers.
Analyze performance metrics and provide recommendations for improvement.

Influencer Marketing

Identify, recruit and onboard relevant Italian influencers and content creators.
Build and maintain long-term relationships with influencers.
Coordinate influencer campaigns from briefing to reporting.
Negotiate collaborations and ensure timely execution.
Track campaign performance and ROI.
Develop a scalable influencer network to support VEGDOG's growth in Italy.

Localization & Market Insights

Review and adapt marketing materials, product descriptions, landing pages and campaigns for the Italian market.
Ensure that messaging, tone of voice and cultural references are relevant for Italian consumers.
Provide feedback on customer expectations, trends and competitive activities in Italy.
Support product launches and promotional campaigns with local market insights.
Act as an internal expert on Italian consumer behavior and pet owner preferences.

Cross-Functional Support

Assist the Marketing and E-commerce teams with ad hoc projects related to Italy.
Support customer communication and content localization when needed.
Help identify growth opportunities and new partnerships in the Italian market.
Contribute ideas to improve brand awareness and customer acquisition in Italy.

What You Will Contribute
By joining VEGDOG, you will:

Build and grow our Italian social media presence.
Create authentic connections with Italian pet owners.
Establish and manage a network of Italian influencers and brand ambassadors.
Ensure our communication feels truly local and culturally relevant.
Help accelerate VEGDOG's growth and brand awareness in Italy.
Bring valuable market insights that influence marketing, content and commercial decisions.

Your profile

Native Italian speaker.
Excellent written communication skills and strong understanding of Italian social media culture.
Good English skills; German is a plus but not required.
Strong interest in social media, influencer marketing and digital marketing.
Creative mindset combined with an analytical approach.
Comfortable working independently and taking ownership of projects.
Organized, proactive and detail-oriented.
Passion for pets and animal welfare is a strong advantage.
First experience with Instagram, TikTok, influencer management or content creation is a plus.

Why us?

Hands-on experience in international D2C and e-commerce marketing.
Direct responsibility from day one.
Exposure to social media, influencer marketing, localization and international expansion.
Close collaboration with experienced marketing and commercial teams.
The opportunity to make a visible impact on the growth of a fast-growing consumer brand.

About us

VEGDOG GmbH, based in Munich, currently employs just under 60 staff and has been developing dog food for over ten years that consistently avoids animal-based and many plant-based major allergens, whilst providing dogs with everything they need for a nutritionally complete diet. Product development is 100 per cent scientifically based. As a pioneer in the field of low-allergen, plant-based dog nutrition with scientific rigour, VEGDOG is committed to clear values and measurable standards. The company is particularly committed to making a positive impact and to animal welfare. The company has already succeeded in rescuing numerous animals from precarious situations, including a flock of sheep rescued and adopted by VEGDOG. Through fundraising campaigns, large quantities of food have already been delivered to animals in need, most recently 28 tonnes for dogs in need of protection in Ukraine – in line with the VEGDOG motto: Do Good. Feed Better.