- You will be responsible for all paid channels: Google Ads, Microsoft Ads, Meta, TikTok and beyond.
- You will create clear briefings for design assets and optimise full-funnel campaigns to acquire new customers across various segments.
- You will continually test new ideas to improve advertising materials, target audience engagement and bidding strategies.
- You’ll work closely with our data scientist to analyse efficiency, gain insights and share these with the team.
- You’ll produce reports containing both operational KPIs and strategic metrics such as CAC and CLV, and derive concrete recommendations for action from them.
- You’ll analyse performance in a targeted manner and identify relevant correlations to make informed decisions.
- You will collaborate with the e-commerce, brand, CRM and creative teams to align the channel strategy with the company’s objectives.
- You will keep abreast of the latest digital trends and help us tap into new platforms and formats.
- You will continuously develop new ideas and methods for A/B testing to boost performance.
- You will draw up and manage your annual budget plan, including all relevant KPI metrics per channel, and take full responsibility for budget reallocations at platform level – including the ability to reallocate expenditure independently.
(Senior) Performance Marketing Manager (m/w/d)
Remote
Full-time
Permanent employee
Your mission
Your profile
- You have at least 5 years’ practical experience in performance marketing – whether in-house or at an agency, ideally in an e-commerce or D2C environment.
- You are highly proficient in Google Ads, Meta Ads, Microsoft Ads and TikTok Ads.
- You think in a data-driven way, recognise patterns in performance data, ask the right questions and derive concrete actions from them.
- You are confident using data tools and can translate complex information into clear reports.
- You have experience working with data teams or analysts to improve campaign efficiency and gain deeper insights.
- Experience with Shopify or similar e-commerce tools is an advantage.
- You are fluent in English – a good command of German and other languages such as Italian is a plus.
- You’re in your element when you can get stuck in, test new approaches and learn directly from the results.
- Working predominantly remotely (within Germany only!) should be the right working model for you.
- You’re willing to undertake regular business trips to our office in Munich (approximately every 6–8 weeks).
Why us?
- You’ll be part of a consumer goods revolution and can play a significant role in this transformation.
- Remote first: Work from anywhere in Germany or in a hybrid arrangement at one of our offices in Munich or Düsseldorf.
- Dogs are very welcome both in the office and at joint meetings.
- Attractive benefits such as JobRad, EGYM Wellpass, Corporate Benefits, as well as contributions towards childcare and a company pension scheme.
- Flat hierarchies and short decision-making processes give you the freedom to be creative and innovative.
- A motivated team working together on a meaningful mission.
About us
VEGDOG GmbH, based in Munich, currently employs just under 60 staff and has been developing dog food for over ten years that consistently avoids animal-based and many plant-based major allergens, whilst providing dogs with everything they need for a nutritionally complete diet. Product development is 100 per cent scientifically based. As a pioneer in the field of low-allergen, plant-based dog nutrition with scientific rigour, VEGDOG is committed to clear values and measurable standards. The company is particularly committed to making a positive impact and to animal welfare. The company has already succeeded in rescuing numerous animals from precarious situations, including a flock of sheep rescued and adopted by VEGDOG. Through fundraising campaigns, large quantities of food have already been delivered to animals in need, most recently 28 tonnes for dogs in need of protection in Ukraine – in line with the VEGDOG motto: Do Good. Feed Better.